Social Media Interaction

The last couple of years has seen fundamental changes to the way people use the web - the so-called Web 2.0 revolution. What this means in practice is that users now communicate with each other in far more interactive and social ways than was previously the case. Increasingly they are turning to each other for recommendations rather than just accepting what web sites are telling them. Sites such as Myspace, Facebook, and more recently Twitter have become the focus of this social interaction.

How to react to Social Media

It is all too easy to make mistakes in social media - a conventional marketing approach will usually come across as overly agressive advertising and will be rejected, if not ejected. The value of taking part in social media is that it gives you an opportunity to interact with your customers and potential customers, to find out what they want and hwo they regard your company and its products or services. This is a radically different scenario from the usual advertising space that marketers have been used to and requires a deep understanding of the way the web and social media works and why it is different.

We can help you understand social media